Digital Banking
Personalized customer experience, cross-channel seamless collaboration, dynamic interaction, automated and digital advising service are the customer side features drive by digital banking strategy. On the other side digital sales platform, cognitive analytic and omni-channel are internal capabilities come with digital banking strategy.
In the digital space, customers expect to gain different values from their bank. A smart personalized experience across all existing and new channels which deliver convenient and relevant interaction is a part of this new value chain. Digital banking in general is the answer for this expectation. Digital banking is not only digitizing existing service and processes or hiring new channels for existing service but it is more bringing full digital experience for customers by digital products across all channels. This approach needs to cover different stages of customer life cycle including
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Customer Engagement
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Customer onboarding
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Customer services
Banks require to build core digital banking capabilities including omni-channel platform , cognitive and big data analytic, digital sales platform in order to provide full digital banking experience to customers.
Predictive Interaction
Big data and predictive analytic help banks to understand customer needs and behavior in order to provide personalized service in customer interactions.
New Digital Channels
Social networks, interactive chat and video banking are new digital channels to transform customer engagement and financial advising services.
360º Customer View
Holistic customer profile in conjunction with dynamic predictive analysis on customer behavior is the foundation of personalized customer experience.
How We Help
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In order to stay at the forefront of digital banking market, it is extremely important to set a balanced digital banking strategy and design a comprehensive architecture to create relevant capabilities. For this purpose Cyberilliant provide following services:
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Digital banking IT strategy
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Digital banking architecture
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Omni-channel management requirements and design
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360º customer profile requirements and design
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​​Contact us for more information or send your inquiries to service@cyberilliant.com